台湾大众银行公益广告《梦骑士》,台湾奥美广告出品。去年的这个时候,一则名为《勇敢的母亲》(点击链接进入)的广告感动了我们。今年奥美再次发力神作《梦骑士》,根据台湾弘道老人福利基金会的真实故事改编,这个民间团体专门协助老年人完成独自不可能完成之遗愿。广告播出时其中有两位老人相继离开人世。在车头挂上妻子年轻模样的照片,背后背着已经去世好友的遗像,向着大海和红日飞弛而去,英雄不老。
如果生命是条单行道,为什么81岁的他们,不在终点,而在起点?81岁能否还有做梦的勇气?人为什么活着?为了思念?为了活下去?为了活更长?还是为了离开?5个台湾人平均年龄81岁,6个月准备,环岛13天,1139公里,只为了一个简单的理由……“梦”。背景音乐是来自chage & aska的《on your mark》,悲哀啊……中国人一直活在一个没有梦想的世界,看到这群给力的老男人,我们情何以堪……(via zzzqu)
台湾大众银行 梦骑士 电视广告 (3分钟版本)
广告代理商:台湾奥美广告
创意总监:胡湘云
导演:Thanonchai
真实故事改编
人为甚么活着?
为了思念?
为了活下去?
为了活更长?
还是 为了离开?
5个台湾人
平均年龄81岁
1个重听
1个得了癌症
3个有心脏病
每ㄧ个都有退化性关节炎
6个月的准备
环岛13天
1139公里
从北到南
从黑夜到白天
只为了ㄧ个简单的理由
人,为甚么要活着?
TC Bank - Dream Ranger
Advertising Agency: Ogilvy & Mather Taiwan
Executive Creative Director : Jennifer Hu
Director:Thanonchai
Based on a true story
What do people live for ?
For missing someone ?
For keep living?
For live longer?
Or for leaving ?
"Let's ride motorcycles!"
These 5 Taiwanese
Average aged 81
One has hearing problem
One has cancer
Three have heart disease
Everyone has degenerative arthritis
6 months of preparation
13 days travelling around Taiwan
1139 kilometers
From north to south
From night to day
For one simple reason
What do people live for?
Dream
For ordinary people with extraordinary dreams
TC Bank
广告代理商:台湾奥美广告
创意总监:胡湘云
导演:Thanonchai
真实故事改编
人为甚么活着?
为了思念?
为了活下去?
为了活更长?
还是 为了离开?
5个台湾人
平均年龄81岁
1个重听
1个得了癌症
3个有心脏病
每ㄧ个都有退化性关节炎
6个月的准备
环岛13天
1139公里
从北到南
从黑夜到白天
只为了ㄧ个简单的理由
人,为甚么要活着?
TC Bank - Dream Ranger
Advertising Agency: Ogilvy & Mather Taiwan
Executive Creative Director : Jennifer Hu
Director:Thanonchai
Based on a true story
What do people live for ?
For missing someone ?
For keep living?
For live longer?
Or for leaving ?
"Let's ride motorcycles!"
These 5 Taiwanese
Average aged 81
One has hearing problem
One has cancer
Three have heart disease
Everyone has degenerative arthritis
6 months of preparation
13 days travelling around Taiwan
1139 kilometers
From north to south
From night to day
For one simple reason
What do people live for?
Dream
For ordinary people with extraordinary dreams
TC Bank
附1:故事原型—不老騎士-阿桐伯 ....在此獻上最高崇敬之意!
附2:台湾大众银行:勇敢的母亲