文/vivi
洗衣粉新产品上市，主要作用是让洗过的衣物常新。
紧扣这一卖点，ariel做了简单却醒目的行销活动：将醒目的“NEW”标签与衣物夹粘在一起，超市里瞬时多了许多标明自己“NEW”的衣物，吸引了不少消费者。
Agency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir/ Ben Sever
Copywriter: Tomer Gidron
Art Director: Yuval Zukerman
VP Client Service: Idit Zukerman
Account Supervisors : Inbal Rov/ Nir Federbush
Account Executives : Noa Sharf/ Mimi Cohen
VP Strategic Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Lucy Blechner
VP Production: Dorit Gvili
Producers: Bosmat Marmarely
Photographer and Video Editor : Uri Dagan
Events Supplier: Promarket
The TV Commercial titled New was done by Bbr Saatchi&saatchi advertising agency for product: Ariel (brand: Ariel) in Israel. It was released in the Feb 2011. Business sector is: Household maintenance & pet products.
