去年秋季,尼康在欧洲推出“I am”系列电视广告片,由Jamie Oliver, Robbie Williams 及其他名人出演。大打感情牌,被感动的一塌糊涂,故事由拍照经历串联,讲述这些名人的“I am”时刻,温馨的配乐,温馨的情节,淡淡的感觉,深深的触动。
背景音乐来自Radical Face的Welcome Home.
I AM Campaign官网:http://www.iamnikon.com/
I AM NIKON幕后花絮: Spot COOLPIX Spring 2011
这个系列的广告在yoututbe有个频道:http://www.youtube.com/user/iamnikon
另外还在flickr建了专门的讨论组,地址:http://www.flickr.com/groups/iamnikon
当然,不能漏了Facebook主页,地址在这里:http://www.facebook.com/iamnikon
PS:The campaign has been created by German advertising agency Jung von Matt Spree and produced by Tony Petersen Film, Berlin. The ads were directed by Jess Bluck and photographed by Nigel Bluck
via madbrief.