文/vivi
3分钟不到的雷朋太阳镜广告新片，却像看了一部小型的《午夜巴塞罗那》。
夏日，骄阳，青春，背心短裤墨镜女孩，通红的番茄，狂欢的人群……配上迷离的音乐，那种燥热和清凉共同扑面而来，让人不由得有些目眩神迷。
越来越多品牌尝试用电影短片烘托品牌风格，雷朋此次系列片共有7部，静待更新。
Credits & Description:
SLIMâs young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart.
With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling.
What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all.
Category: Clothing & footwear
URL: http://www.ray-ban.com/usa/neverhide/campaign
Client: Ray Ban
Agency: Cutwater, San Francisco
Production: Slim Pictures
Country: United States of America
Director: ZCDC
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Executive Producer: Tom Weissferdt
Producer: Bianca Darville
DoP: ZCDC
Agency Producer: Bill Spangler
Editor: ZCDC
The TV Commercial titled Tomatina was done by Cutwater advertising agency for product: Ray-ban Sunglasses (brand: Ray-ban) in United States. It was released in the Apr 2011. Business sector is: Personal effects - including perfumes, tobacco & luxury items.
