文/vivi
健身广告,多数讲健康,讲美貌,而到了Kimura gym,上升到了讲精神。
自卫就是捍卫本真的自己。(“Self defense is to defend yourself from you.”)
生活的千头万绪、吵嚷不休,往往让我们遗失本来面目。不妨,从健身房里找回自己。
此外,这则广告的制作水准也非常值得一提。
Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
Published: January 2011