文/vivi
无论商家还是消费者，都早已不满足于功能诉求，再简单的产品，都要有精神、联想和拔高。
比如uno stacko（叠叠乐），就将产品特性“one mistake can blow it all”（一着不慎，满盘皆输）提炼为以下几种场景，提醒大家，游戏如人生，步步惊心。
运动员与兴奋剂
选美皇后与怀孕
议员与情妇
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographer: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga
Production: Rhayuela Films
