Clouds
Print
Client:
Jeep
Industry:
Automotive
Developed By:
BBDO Detroit
Showcase Description:
To communicate that Jeep's new diesel engine was cleaner-running.
Showcase Challenge:
When people think of diesel they think of them as being dirty. Jeep wanted people to know they developed a diesel engine that was cleaner.
Credits:
Creative Directors
Gary Topolewski, Bill Morden, Mike Stocker, Robin Chrumka
v Art Director
John O'Heav
Copywriter
Ty Hutchinson
