文/十九
保留衣物色彩，洗涤剂广告中最常见的诉求。
Dreft这系列的亮眼之处在于制作。简单的速写加上晕染的一点水彩颜色，就已经很有美感，也直接传递出颜色很重要这一讯息。
Keep the color.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze.Iwinski
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Anna Halarewicz
The Print Ad was done by Leo Burnett Warsaw advertising agency for product: Dreft Detergent (brand: Dreft) in Poland. It was released in the Mar 2011. Business sector is: Household maintenance & pet products.
