文/vivi
咳咳,不好意思,标题太吸引人了……
不过不能全怪我,在汽修车间这种充满阳刚气息的工作环境里,醒目位置最应该张贴的不应该是香艳美女海报吗?怎么会是这些采访拳王阿里、列侬、伍迪艾伦的大篇文字?未免太坑爹了吧!
结果,Playboy说:Our interviews are exciting too. 我们的访谈一样令人兴奋。
这种悬疑设问式的设计,应用得当,确实有1+1大于2的惊喜!
这项广告宣传活动还配合了一场互动活动,颠覆《花花公子》的以往形象,隆重推出其访谈杂志。
“Our interviews are exciting too. Playboy.”
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastian Garin
Creative Director: Daniel Fierro, Gonzalo Ricca
Senior Copywriter: Hernan Kritzer
Senior Art Director: Lisandro Cardozo
Junior Copywriter: Rodrigo Greco
Junior Art Director: Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Martin Ledesma
Photographer: Juan Salvarredi