文/vivi
香港市区，怎么突然出现了纽约经典黄的士？更诡异的是：一、这些的士是免费的；二、它们只去各种餐厅（好贪吃的的士==”）；三、免费搭乘，它还送你麦当劳优惠券……
对啦，这就是麦当劳为了在香港推广纽约汉堡的互动活动。既吸引注意力，又有浓浓纽约风情，一时成为城中话题，既然有免费的士，又有附送的麦当劳coupon，那不如就去试试这新出汉堡啦！
To launch McDonald's New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab
Client: McDonald’s Corporation
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
The Outdoor Advert titled McDonald's Yellow Cabs was done by DDB Hong Kong advertising agency for product: Mcdonald's (brand: McDonald's) in Hong Kong SAR China. It was released in the May 2011. Business sector is: Fast food outlets & restaurants.
