文/十九
去拍大头贴,图的就是快速、夸张、便利。咔嚓一声,出来的居然不是打印版,而是人工速描,简支令人惊喜交加。
不过就苦了帘子后那位大叔,一天要画800幅。
不过人家想说明的就是,画画可以和拍照一样快,所以,这种名为Pictionary(Picture+Dictionary)的画画猜词游戏,不仅不难,而且应该相当有趣。去拍照的人们纷纷将自己的Q版速描做成facebook头像,也大大助力了这项广告运动的推广。
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriters: Julián Gutiérrez, Jennifer Rodríguez, Leonardo Moreno
Art Directors: Camilo Ruano / Andrés López
Illustrator: Beto Garavito
Art Buyer: Dvid Alvarado
Account Director: Fabio Quiroga
Account Executive: Fabio Quiroga
Producer Company: Rhayuela Films
Director: José Luís Rugéles
Studio: David Studio
Production: Freddy Rivero / Leonardo Miranda
Sound: Sonica