文/十九
城市很美,城市也很吵。
3M防噪耳机,让你身在城市,却有抽离的清静视角,享受都市便利的同时,又和喧闹的城市保持距离。
广告图很好地解读了这个概念。伦敦、莫斯科等城市静景,倒映在水里,尽显静谧之美。远看此图,不但巧妙地显现了分贝、声波的减弱,和防噪耳塞的形状也略有那么一点呼应呢。
Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca
Published: April 2011