文/十九
大牌们越来越喜欢在广告里放竞争对手的LOGO了。好和谐?错,是好拿来和谐。
比如这次奔驰SLS AMG跑车广告,花大钱结果放上了保时捷、法拉利、林宝坚尼等等名车的标志——不过,是反的!
或者说是镜像的更合适。奔驰让无数人用猜测的方式道出他的用意:bye bye,保时捷、法拉利、林宝坚尼,我只能从后视镜看到你们了。
霸气外露!
PS:感谢“顶尖文案TOPYS”新浪微博博友给力点评!http://weibo.com/topys/profile
Advertising Agency: Jung von Matt, Hamburg, Germany
The Print Ad titled Logos, Porsche was done by Jung Von Matt, Hamburg advertising agency for product: Mercedes-benz Sls Amg (brand: Mercedes-Benz) in Germany. It was released in the Jun 2011. Business sector is: Cars.