文/十九
环保组织最容易被人诟病的一点就在于自身行为方式的不够环保,这次WWF在匈牙利的宣传则应该无此担心,因为它们统共只用了一张宣传单张。
用1张单张,向人们征求百分之1的缴税捐助,捐给谁呢?当然是不停派发和回收那张传单的大熊猫啦!
To collect donations for WWF, Akcio360 reached 285,142 people with 1 leaflet.
Advertising Agency: Akcio360, Budapest, Hungary
Production: Umbrella
The Ambient Advert titled Pandas in the mall was done by Akcio360 advertising agency for product: WWF (brand: WWF) in Hungary. It was released in the Jul 2011. Business sector is: Public awareness messages.