文/vivi
每年，都有无数海洋生物因为塑料袋而受荼毒，为了唤起人们对此问题的重视，多用环保袋，广告主在杂志内页做了一个小动作：
在内页印上栩栩如生的一只大海龟，嘴里衔着一张可以取下的纸片，取下一看，里面细述了塑料袋的坏处并提示你有许多更为环保的购物袋可以取而代之。
面对这样一只充满灵性的大海龟，你又怎么好意思say no呢。
Around 1 million of sea animals die every year because of plastic bags that end up in your environmentinappropriately.
What you just did would save the life of this sea turtle. But in order to help to save millions of sea animalsevery year, it takes far more. Stop using plastic bag is a good start.
Other damage that plastic bags bring to the environment:
• they are not biodegradable - they remain in the environment for hundreds of years;
• they cause clogging of drains, which in the rainy season, lead to floods;
• when incinerated, they release toxins dangerous to health.
The Central Business hopes that this will be the last plastic bag you have contact wtih. In the marketplace, there are better options as ecobags, biodegradable plastic bags, recycled paper bags, among others.
Plastic Bags. Eliminate this harm from your everyday life and from the planet. Life welcomes.
Advertising Agency: Central Business, São Paulo, Brazil
Creative Directors: Andréa Bucci, Wellington Santos
Art Director: Marcos Marcenari
Copywriter: Alexandre Jiraya
Photographer: ShutterStock
Additional credits: Regiana Shiroma, Luciana Shiroma
The Print Ad titled Turtle was done by Central Business advertising agency for product: Advertising Agency (brand: Central Business) in Brazil. It was released in the Aug 2011.
