文/vivi
一大早，塞尔维亚首都巴尔格莱德市中心的一根柱子上，惊现一位被绑得牢牢的年轻人，怎么看都像是时下流行的损友恶作剧的后果。
这到底是肿么了？一时间，社交网站、报纸、电视，充斥着人们的猜想和追问。
MTV的整蛊真人秀，就在这名声大噪中闪亮登场了，获得MTV在塞尔维亚史上最高收视率！
整个活动的成功，固然归功于出位地博得人们眼球，但与整蛊节目本身的高度契合，才让它真正有可延续的效应，不会在活动热度与品牌效应上造成尴尬的断裂。
整个互动活动费用为50欧，媒体费用为0。PS：这位仁兄被绑成这样，酬劳还不到50欧啊==”
A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic
The Ambient Advert titled Serbia got pranked was done by I&f Mccann-erickson Belgrade advertising agency for product: MTV (brand: MTV) in Serbia. It was released in the Aug 2011.
