文/vivi
6.9秒,时速从0到100。这动力,不错吧!
广告执行得非常坑爹,或者叫做充满幽默感。
0到100,可以是时速,也可以是距离。于是,广告公司用上了公路上常有的测速指示牌。就算你龟速通过,也会惊奇地发现,哇,6.9秒,就已经从0到100了!更何况,据目测,这个100水分也很大。
广告公司偷换了时间和空间的概念,聪明幽默,点名表扬一下,来自以色列GREY。
From 0 to 100 km/h in 6.9 seconds
Advertising Agency: Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Art Directors: Irena Moravin, Moti Rubinstein
Copywriter: Uri Marek
Account Executives: Dani Brande, Marina Cherepnin
Media: Gilad Kat, Galit Aharonovitch, Adi Yaron
The Outdoor Advert titled From 0 to 100 km/h in 6.9 seconds was done by Grey Israel advertising agency for product: Volkswagen Golf Gti (brand: Volkswagen) in Israel. It was released in the Sep 2011.