文/十九
雪铁龙广告,同一辆车可以有无限变化。
这则广告说明了:1、人们天天呼喊着创意,但往往执行才是更为关键的一环,它可能置好创意于死地,也可能给平庸的创意大加分;2、beauty、baby、beast的3B原则仍然适用,并且应该继续适用。
Advertising agency: H Paris, France
Creative Director: Gilbert Scher
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Director: Barnaby Roper
Production company: La Pac
Producer: Alexandra Sieger
Agency Producer: Ingrid Vasseur
Music director: Lionel Dray
Music: Peaches "Mommy complex"
The TV Commercial titled Twins was done by H-paris advertising agency for product: Citroen Ds3 (brand: Citroen) in France. It was released in the Sep 2011.