文/十九
只需3.9秒,突然惊心动魄!原本平淡的剧情,突然加速、变得惊险刺激。
这种剧情剧变,与卡迪拉克在3.9秒内时速从0到60的刺激程度类似,为此,作为多伦多国际电影节的赞助商,卡迪拉克炮制了下述三部影片。
影片本身剧情与尾部的汽车形象虽然略有脱节,但整体气势上仍然是从平淡到汹涌,线索一致。
Zero to Drama in 3.9 Seconds
The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego