文/十九
只要轻轻滑动指尖，你就可以为镣铐中的人们解开锁链。
结合iphone和ipad的“滑动解锁”功能，大赦国际制作了一个简便的应用，屏幕上首先是一张人被镣铐锁住的场景，“滑动解锁”之后，iphone或ipad的背景便自动切换为开锁以及已经解开锁链的场景。看上去，这个过程是由你轻轻滑动完成的，这也正是大赦国际此次活动的主要目的：通过这样简便而高频次接触的方式，引起人们对人权问题的关注和参与热情，吸引更多人加入该项事业。
In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally.
Advertising Agency: Garbergs, Sweden
Art Director: Sebastian Smedberg
Digital Director: Magnus Hällsten
Digital Producer: Niklas Bergström
Account Director: Anna Frick
Account Manager: Malin Boustedt
Graphic Designer: Jacob Frisk
Copywriter: Per Forssberg
Photographer: Peter Alendahl, Adamsky
Retouch: Touchme
Repro: BT Repro
Music: Forevers's gonna start tonight, Untitled 1
Web production: Public Class / Mobiento
The Online Advert titled iPhone Wallpaper chains was done by Garbergs advertising agency for product: Amnesty International (brand: Amnesty International) in Sweden. It was released in the Nov 2011.
