文/十九
怎么把邀请函吸引人又有特色一直是各大盛会的关键一环,毕竟这是盛会的重要名片之一。
这里有个不错的例子。
巴西摩托车节是拉美最大的摩托车节,怎样吸引这些热情洋溢、热血沸腾的年轻人呢?——用纹身吧!他们制作了一系列三种纹身贴纸作为邀请函,参加者可以随意把这些纹身贴在自己的肩膊、腰间等处,在会场入口处,员工拿着一个类似超市条码扫描器的东西对着纹身一扫,就可以确认进场了。
我想,还没进场,这种浓烈的拉美热情气息,就已经扑面而来、让人蠢蠢欲动了!
Ageisobar in Sao Paulo sent a tattoo as an invitation for the Brazilian Motorcycle Fair.
Category: Automotive
Client: Brazilian Motorcycle Fair
Agency: ageisobar - São Paulo
Country: Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Cristiano Rodrigues
Agency Producer: Silvia Morelle
Agency Producer: Thaysa Cristina
The Ambient Advert titled Invitation-Tattoo (board) was done by Ageisobar advertising agency for product: Brazilian Motorcycle Fair (brand: Brazilian Motorcycle Fair) in Brazil. It was released in the Nov 2011.