文/sciascia
卡夫卡曾说:“我写出了流放地,有人就永无归宿。”可见,好的文案足以让一则创意熠熠生辉,甚至任何图像的表现都显得多余。这系列由芝加哥李奥贝纳Leo Burnett为诺顿创作的纯文案平面广告,以警示色黄色为背景,黑色隐约模糊的字体,顿时让人提高警觉、瞪大双眼;加之精准的洞察,表达出用户在使用电脑时不小心中毒与重要信息错过,种种难以吐槽的经历,不禁让人感同身受,深刻认识到安装杀毒软件的重要性。
文案:The Moment She Said Yes.jpg(她说YES的瞬间.jpg)
It’s more than just data. It’s your life. (这不仅是数据。这是你的生活。)
Protecting the Stuff that matters. (保护对你重要的东西。)
文案:did she just say mama _I think she just said mama.mov(她说妈妈?我觉得他是说妈妈.mov)
It’s more than just data. It’s your life. (这不仅是数据。这是你的生活。)
Protecting the Stuff that matters. (保护对你重要的东西。)
Advertising Agency: Leo Burnett, Chicago, USA
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Dave Loew, Jon Wyville
Art Director: Rainer Schmidt
Copywriter: Tohru Oyasu
Executive Producer: David Moore
Producers: Christopher Cochrane, Stephen Clark
Production Company: Psyop
Typography: Siggi Eggertson
Editorial: Whitehouse
Editor: Tim Warmanen
Music Company: Human