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总部位于南非的Nando's快餐店,新近推出一则为圣诞节而精心准备名为《Last dictator standing最后的独裁者》的视频广告。 广告选曲为60年代英国Mary Hopkin的歌《Those Were The Days 那些年代/往日情怀》。
视频采取轻松幽默的方式,来展现津巴布韦总统穆加贝,在失去一个个所谓的朋友后的孤单悲凉,从而反衬出Nando's的温暖。不过,该视频也引起了一些总统支持者的反感,Nando's最终迫于压力撤回了这则广告。
出场人物依次为1 穆加贝2 卡扎菲3太祖4 萨达姆5 波塔6 阿明。
最后,津巴布韦总统穆加贝同志表示:物是人非事事休,欲语泪先流,Nando's是暖人心的快餐店。
网友表示:金胖子与查韦斯在幽静的湖边散步,查韦斯转过身来淡淡地望着金胖子,缓缓举起了左手摆出了V字型手势,金胖子激动地说:我们胜利了是么?查韦斯:SB,就剩咱俩了。
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Advertising Agency: Black River F.C, Johannesburg, South Africa
Production Company: Bouffant
Executive Creative Director: Ahmed Tilly
Director: Dean Blumberg
Creative Director: Suhana Gordhan
Art Director: Monde Siphamla
Copywriter: Nhlanhla Ngcobo
TV producer: Iolanthe Grobler
Producers: Melina McDonald, Chanelle Critchfield
Published: November 2011
延伸阅读:
Last dictator standing,最后的独裁者广告引起的抗议
A South African fast food chain has withdrawn a TV advert which pokes fun at Zimbabwe's President Robert Mugabe as "the last dictator standing".一个位于南非的快餐连锁店已撤回电视广告,这则名为“最后的独裁者”电视广告利用津巴布韦总统罗伯特穆加贝来进行宣传传播。
Nando's South Africa said it decided to act after receiving threats to its staff in Zimbabwe from a youth group loyal to Mr Mugabe.
位于南非的Nando's表示,忠于津巴布韦总统穆加贝青年组织决定采取行动,这威胁到了Nando's及其工作人员。
"We've noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Zimbabwe's management, staff and customers," Nando's South Africa said in a statement. “我们关切地注意到津巴布韦产生的政治反应,包括Nando's的津巴布韦的管理层,员工和客户感知到的威胁,”总部位于南非Nando's在声明中表示。
"We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando's staff and customers." “我们强烈感到,必须采取审慎的步骤,在不稳定的情况下,没有电视广告是值得Nando's的员工和客户的安全去冒险的。”
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http://zimbabweonlinepress.com/index.php?news=3978