文/十九
近日，麦当劳以“百分百纯爷们，百分百纯牛肉”的口号在全国各地推出了全新系列广告 ，由上海TBWA创意制作。事有凑巧的是，最近M记刚刚陷入粉红肉渣门。
系列广告由全国版、北京版 、上海版、深圳版以及广州版5支短片组成，风格同中有异，例如：勇于冬泳的北京男，刚柔并济买汰烧的上海男，分秒必争炒股票的深圳男，端着早茶蒸笼的广州男。广告中体现的地域风格观察也许稍显肤浅，不过对人性的洞察倒是无甚差池，所有短片中的男人都能做到专注地向辣妹行注目礼，也热爱抢着买单。
全国版
北京版
上海版
广州版
深圳版
Project Name: Beef 2012 'Manly Man'
Creative Agency: TBWA\Shanghai
Client: McDonald's China
Group Creative Director: Kienhoe Ong
Creative Director: Joe Zhou
Associate Art Director: Steven Chung
Senior Art Director: Ming Zhang
Copywriter: Popo Jin
Director: The Real McCoys
Production Company: P.I.G. China
Production Company Executive Producer: Nick Dodet
Head of Planning: Ellen Hou
Agency Producer: Raymond Lau and Mo Chan
Brand Team Leader: Brian Swords
Group Account Director: Jane Lim
Associate Account Director: King Lee
Media Agency: OMD
The TV Commercial was done by TBWA Shanghai advertising agency for product: Mcdonald's (brand: McDonald's) in China. It was released in the Feb 2012.
