文/sciascia
也许你正纳闷，全球气候正在变暖，但北极狐、北极熊和海豹这些世界上最耐寒的生物怎么会被冻的结冰呢？其实，这是ATMA空调关于制冷功能的一则平面广告，强劲的制冷效果更胜北极极寒，让这些耐寒的动物们都冻得没了精神，自己封住嘴巴沉默的望着你，似乎在渴求你赶快把空调搬走呢。
Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Directors: Irene Arteaga, Juan Javier Peña, Ricardo Casal
Photographers: Lucila Blumencweig / Glow Images
Digital Artist: Gabriel Alomar
Account Director: Hernan Elliot
Published: March 2012
