文/tanta
When your eyes are on the phone, they are not on the road.
当你眼睛看着手机的时候,它可没法看路。.
Don’t text and drive.
开车的时候,勿发短信。
乍一眼的话,你会认为是Blackberry新款来袭还是Nissan跨界再玩?然后左下角这句话跳了出来:When your eyes are on the phone, they are not on the road,这个冷静的陈述句亮出了这个公益广告的冷酷内核——Don’t text and drive。眼只有一对,手只有一双,命只有一条, 短信何时不能发?此时黑底微光之中的那个,像手机,像汽车,或是像座静默的墓碑?
Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez
Published: March 2012