文/vivi
这些猛兽们,一进入Lenor柔软剂的温柔乡,就迅速柔软下来,成了惹人怜爱的BABY甚至玩偶。柔软剂的功力,可见一斑。谁又是你的柔软剂呢:)
Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Post Production: Pixel Studio
Photographer: Angel Chavez
Published: April 2012
延伸阅读:
以下是一款类似产品的广告,概念也类似,强调在强大的洗涤功能下,各种食物都化为飞烟……不过,从联想上看,泰迪熊和柔软剂的关系,怎么也比食物和洗涤剂来得自然养眼妥帖,你觉得呢?
PS:难道是内部分享过,都是GREY的作品==”
Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock