文/sciascia
挑棒棒，小时候谁没有玩过这游戏呢？看来经典的游戏是不分国界的，外国的创意人员也对此青睐有加，将此运用到了Vanish洗衣剂广告创意里。密密麻麻的红色皮卡棒下那穿藏于里面的绿色棒棒，即使高手来了也不一定能把绿色棒完好的挑出来吧。这里密密麻麻的皮卡棒就像放大了的衣织纹路，对于Vanish “洗净格外艰难的污渍”的广告诉求表现的相当到位，而且充满了童趣和怀旧的情感诉求。
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive Creative Director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
