巴西NAPSI心理分析课程广告，广告语“Understand Why”，分解后的脑中景象是患者儿时的记忆。创意来自巴西Tuppi广告公司，创意及艺术总监Lucas de Ouro。
Understand why.
Advertising Agency: Tuppi, Salvador, Brazil
Creative Director / Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Photographer: Diego Freire
Retoucher: Desconstrutora
Shaping: Alexandre Fadini
Published: January 2012
