固特异轮胎:If it's not goodyear,good luck.

文/vivi

如果没有固特异轮胎,你的车不过是个失去控制、随波逐流的圆球。

If it's not goodyear,good luck.如果不是固特异,那么,祝你好运……

好意味深长的一句话。不过,能把恐惧诉求制作得这么精美甚至萌感十足,也是十分讨喜的:)

 

 

If it's not Goodyear, good luck.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012

固特异 轮胎 goodyear
固特异轮胎:If it's not goodyear,good luck.
insun
2012-06-11 15:27:24
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