文/Aoi
众所周知,《花花公子》(Playboy)是一本著名的美国成人娱乐杂志,图片极其香艳火辣,以“品味高尚”、“乐而不淫”为准则。在新发布的平面广告中,没有了真人美女,以手绘取而代之,劲头看似有所削弱,实际上只是表达地稍微隐晦了一点。
Pleasure in your hands。Playboy Magazine。手上的欢愉。《花花公子》杂志。
Advertising Agency: Neogama BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Copywriter: Rodrigo Senra
Art Director: Daniel Poletto
Account Director: Silvia Tommasini
Photographer: Marcus Hausser
Illustrator: ODA Estúdio
Account manager: Fábio Losso
Account team: Diego Passos, Amanda Limberte