文/Aoi
即便告诉你这是LEXUS雷克萨斯GS运动型豪华轿车的广告,你也一样摸不着头脑?如果多说一句,这是为了宣传升级后的835W. Mark Levinson环绕立体声音响,是不是就有点明白了?
看,LEXUS跑过的地方,居民无不惊醒、疑惑、愤怒地开了灯看看窗外到底发生了什么。可见音响效果之震撼。不过,扰民总归是不好的。
By the way, 美术执行相当精巧。查看大图的话,每一栋房子都很真实。
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Steve May
Typography: Tod Duke-Yonge
Retouch: Sevengreen Post
Productions: Mark Sterne, Toby & Pete
Art Buyer: Skye Houghton
Account Director: Lizzy Bourke
Group Account Director: Jasmin Barnes