文/Aoi
当你购买了一张图片,你以为你买到的仅仅只是图片?
来,让Getty Images给你讲讲背后的故事。
北极熊好拍吗?我们得先去北极,还可能被熊袭击;
吉普车涉水而过的瞬间好拍吗?下一秒它就翻在了路边;
鲨鱼好拍吗?我们下血本租直升机,摄影师还差点掉进它嘴里……
来自奥美为Getty Images免税图片做的创意,
They don't cost what they're worth.
你看不到你购买的每张图片背后的心酸。
买到,真是赚到。
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: Jhon Raul Forero
Executive Creative Directors: Juan Jose Posada, Juan Pablo Alvarez
Creative Directors: Diego Ortiz, Andres Astorquiza
Copywriter: Diego Ortiz
Art Directors: Fernando Parra, Mauricio Sanchez, Andres Astorquiza
Photographer: Getty Images
Art Buyer: Adriana Pares, Diego Rincon
Account Supervisor: Fabio Quiroga
Advertiser's Supervisor: Jorge Camelo
Account Manager: Fabio Quiroga