文/vivi
蟑螂是种神秘而又可恶的生物，千万不要因为它的忽隐忽现而忽略对它的剿杀。
为了让人们提高警惕，TBWA做了一系列的“实地展示”，在墙体裂缝中，通过微观布景展示了蟑螂们读书看报聊天饮宴的逍遥生活。并且，据说这些蟑螂可是真“人”出镜。
俗话说眼不见心不烦，眼见这些害虫们过得如此逍遥，是不是该要磨刀霍霍了！除了激发人们的斗志，这个活动也宣传了杀虫喷雾Doom Fogger能够直捣蟑螂老窝的功效。
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
