文/Aoi @顶尖文案topys
带语音导航系统的Fiat车广告。系列平面算不得精美，而胜在洞察。仔细想想，当你行驶在陌生的地方又找不到方向，是不是街道、建筑全都变得毫无辨识度？方向感靠不住，还得靠导航。
文案：
When you're lost, everywhere seems the same.
Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Bruno Bueno, Rodolfo Fernandes
Copywriter: João Caetano Brasil
Illustrators: Bruno Bueno, Rodolfo Fernandes
Retouchers: Celso Botino, Lilian Ferreira
Print Production: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisor: Cíntia Mourão
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
