文/Aoi @顶尖文案topys
联合国儿童基金会的这两则平面，用一种司空见惯的事物揭示了一个发人深省的道理。毛线背心、儿童袜子，从正面看平和美好，反面却是不成人形的杂乱图案。文案适时敲响警钟——
Child abuse leaves indelible damage within.
虐待儿童将在他们心中造成难以磨灭的伤害。
Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim
