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由德国 studio 38 pure communication GmbH 设计的伦敦 MINI pop-up store 非常引人注目。室内黑色的墙壁充满了质感和光泽，一辆展示的 MINI 汽车，充满了时尚潮流的味道。这件作品获得了红点奖及世界最佳零售店设计奖，欧洲年度最佳店铺设计奖......
Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for 1 year only, focussing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment.
The store also showcases the latest in retail technology, including a touch-based interactive mirror that allows shoppers to try on the outfits on sale without actually having to take their own clothes off. Customers can create their own MINI in 3D by using the UK’s first ever 3D car configurator and request a test drive.
Concept, architecture, design, communication, visual merchandising, interaction, production and the entire organisation was realised within a period of only three months.
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