文/sciascia@顶尖文案topys
“看，全是钞票啊！”最近纽约彩票推出的户外宣传，创新出一种新的钞票字体，逼真的3D效果霸气外漏，远看就像是真正的钞票，非常惹眼。“Yeah，就是这么富有。”配合广告语充满了霸道的优越感。
“银行向你要赞助”、“滚滚而来”、“制造钱”等，得到财富后 “不可一世”式地呐喊掐准了彩民们的投机心理。如果旁边正好有个购买彩票点，相信你一定忍不住要碰碰运气！
你的管家也有管家。
钱堆里打滚。
钱堆成的。
钱钱钱。
Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parek h
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012
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