文/Aoi @顶尖文案topys
叶卡捷琳堡城市道路坑洼严重,司机行人怨声载道,但是你懂的,政府永远只在新闻里才雷厉风行处理迅速。于是实在看不下去的URA.RU来了一记狠招:连夜请来街头艺术家,把那些坑涂鸦成了市长头像。手法高超,毫无违和感!因为引来的反响太过强烈,政客们为了下台,立刻承诺修复路面。
看来,创意不止改变生活,还能影响社会!
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov