文/Aoi @顶尖文案topys
BikeNYC.org 是一个集合纽约各类自行车活动和爱好者的网站,随着纽约城的日益拥堵,这一组织想呼吁大家更为广泛地采用自行车作为通勤工具,同时也希望网站能成为该城最大的自行车社交信息网站。小编只想说,能把户外广告印在马路上,执行力强大。不过,一些针对开车的人写的文案,坐在车内的人真能看见?
Every New Yorker on a bike is one not in a car.
骑自行车的纽约客绝不开车。
Respecting pedestrians doesn't diminish the ability to think you're better than them
尊重行人并不泯灭你的优越感。
Try subbing the words "screw" and "you" with "excuse" and "me".
试着把口头禅“碾死你”换成“麻烦让一让”。
Drivers angry over bikers need a relaxing hobby.
May we suggest biking?
司机对骑自行车人的愤怒需要一种爱好来缓解。
不如骑车吧?
Bike like a New Yorker.
像真正的纽约客一样骑车。
Client: BikeNYC.org
Advertising Agency: Mother, New York, USA