文/Aoi @顶尖文案topys
诡异的心跳声，孩子们惊恐的眼神，似乎正酝酿着什么恐怖事件。
直到片尾字幕打出你才恍然大悟——
How do children see us.
When we’ve been drinking?
你是否了解，你在喝酒神志不清的时候，孩子们把你当做怪兽？
当我们真正用小孩的眼光去了解他们的恐惧，或许能反省自身做出改变。
For a child a monster can be real.
非常有震慑力的TVC，最后这个小孩的眼神着实让人触动。
补充：
Fragile Childhood是芬兰知名的公益机构，成立于1986年，致力于帮助那些因父母酗酒而受到伤害的儿童。
Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Marko Vuorensola
Copywriter: AnnuTerho
Account director: Nina Myllyharju
Project planner: MuusaSalminen
Production Company: Sauna@Grilli Films
Executive Producer: PetteriLehtinen
Director: MikkoLehtinen
Service Production: Studio Arkadena, Ljubljana
Producer: Hana Kovic
DOP: Jure Verovsek
Production Manager: Tina Pungartnik
Production Coordinator: UrskaVardijan
1st AD: Tina Fratnik
Production Designer: SpelaKropusek
Make Up: AlenkaNahtigal
Rabbit Costume: GregorLorenci
Casting: IvonaLjubicic
Gaffer: Robert Oberc
Grip: Jure Jelovcan
Location Managers: JocoZivc, DraganMladenovic, Tina Vojnic
Editor: Anders Meinander
Sound Design: Anders Meinander, TimoAnttila / Humina
Music: TuomasKallio
Post Production: Post Control
Colorist: Marko Terävä
Published: September 2012
