文/sciascia @顶尖文案topys
如何在二维上表现三维的立体环声？LG很聪明，找来了大家熟知的三部电影海报《阿甘正传》、《漂亮女人》、《杀死比尔》。LG 将这些海报做了个180°的大旋转，为你呈现出海报背后的画面。立体环声，360度地享受电影的立意巧妙道出。建立在消费者已有的认知上借力发力，创意效力确实不错。
阿甘正传篇
原海报
漂亮女人篇
原海报
杀死比尔篇
原海报
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: March 2012
