文/Aoi @顶尖文案topys
Penguin Books是英国的一家老牌出版商，最大竞争力是其书的品类齐全，能涵盖各类人群、各种领域。为了宣扬这种优势，他们把自己的LOGO植入了各行各业，来印证“Books for every interest.任何兴趣书籍都可以找到。”LOGO放这么大还不招人厌，且极易延展，设计师们可以借鉴借鉴。
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业余爱好
Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography
