文/Aoi
由婴儿的哺乳需要和牛产奶之间的关系创造牛奶,
由羽毛沾墨水的方式发明出钢笔,
由电熨斗用热改变物体形状的原理来烫发,
需求是先于产品存在的,企业家就是发现机会并利用它的人。
而Pymes Magazine,就为这样的企业家服务。
文案:Being an entrepreneur is to see a business where nobody saw it before.
Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Cristobal Oviedo
Art Directors: Cristobal Oviedo, Gaston Gandara
Copywriters: Cristobal Oviedo, Santiago Ibarra
Illustrator: Ezequiel Volpato