文/Aoi @顶尖文案TOPYS
现今,家庭暴力已成为一跨越国界、意识形态、阶级和族群的全球问题,受到国际社会的普遍关注。这类事件中,受害者多为女性,她们在面对家暴时往往忍气吞声,一味忍耐。
墨西哥公益部门的这则广告,揭示了一个令人心酸的事实:很多女性在遭受家暴后,想要倾诉,却只能自语。
Advertising Agency: Y&R, Mexico
Executive Creative Directors: Rafael Barthaburu, Esteban Sacco
Creative Director: Pablo Ferrari
Copywriter: Pablo Ferrari
Account Supervisor: José Ramírez
Account Managers: Arturo Miranda, Álvaro Dopico
Agency Producers: Rita Villaseñor, Verónica Juárez
Advertiser's Supervisors: Mariana Baños, Verónica Noriega
Production Company: The Maestros
Producers: Enrique Nava, Claudia Del Bosque
Director: Rodrigo Valdés
Director of Photography: Emilio Valdés
Editing: Rafael Rivera
Post Production: Jorge Valdés
Sound Design: MCO Audio