文/Aoi @顶尖文案TOPYS
企鹅图书这几则广告想要表达的，和乔布斯那句「Stay Hungry, Stay Foolish」如出一辙。号召我们“求知若饥”，永远对知识保持饥渴。画面倒是“直译”了——内视的视角，一个饥饿的大脑在订披萨、翻冰箱。当然，饥渴了你就会去买书。这是他们乐于看到的现实结果。
另外，注意看“脑外”的场景，分别象征了科学家等三种工作，意指企鹅图书类目齐全，满足各种知识需求。可参见之前的系列广告【我们有各种书&各种企鹅】，表达的是同一个意思。
Get a hungry mind working in minutes.
Advertising Agency: Y&R, Kuala Lumpur, Malaysia
Executive Creative Directors: Guillermo Vega, Edward Ong
Creative Directors: Icaro Doria, John Dorai
Copywriters: Brandon Henderson, John Dorai
Art Directors: Dan Treichel, Eduardo Quadra, Joshua Tay, Wilcox Yap
Photographers: Martin Sigal, Allen Dang / Wizard Photography
Art Buyers: Deena Fayette, T L Tan
Account Supervisor: Fara Edayu
Advertiser's Supervisor: Chung Yaw Hwa
