文/Aoi@顶尖文案TOPYS
环保回收，说来枯燥。不如曲线救国，唤起我们对旧物的热情，效果更好。WWF世界自然基金会这三张平面，轮胎秋千、纸箱房子、纸杯电话……场景设定一下被拉回童年，Lomo的摄影风格更是加重了怀旧的味道。旧物美好，记忆难忘。那是不是就该环保回收，让旧物发挥它们的二次生命？
We should never stop recycling.WWF
Advertising Agency: Grey 141, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Art Director: Rafael Goulart
Copywriter: Ignacio Carelli
Agency Producer: Marcelo Venturineli
Photographer: Paulo Risi
Published: November 2012
