文/ sciascia @顶尖文案topys
俗话说,肚子饿了吃什么都香,广告也是一样的道理。哪里的巴士站灯泡坏了,哪里就来一张灯泡的小广告。大大的黄色“6”足够吸引好奇的目光。这原来是以色列排名第一的灯具连锁店Lighting Warehouse,为了推广他们的6 NIS荧光灯泡而想出的招,真是一针见血的好创意。
Advertising agency: ACW Grey, Israel
Chief Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi Yerushalmi
Account Manager: Dganit zeharia
Supervisor: Mor Reuveni
Account executive: Anat Leventon