文/ sciascia@顶尖文案topys
这幅平面涉及到德国的一个习俗,在悼念逝者时,按照德国的方式,会用黑布遮住了照片中死者的遗容,供想祭奠的人掀开纪念,以此表示对死者表示最后的尊重。所以,别让安全带变成你遗容上的黑布,很简单也很叫绝的“系好安全带”公益广告。
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
Published: January 2010