文/sciascia@顶尖文案topys
把不可知的味觉体验转换为丰富的视觉体验,酸柠檬糖究竟有多酸,面部被酸的肌肉收缩,就像被使劲挤汁的柠檬……夸张,幽默,简洁,直击卖点,来自泰国sour Lemon的创意。
Advertising Agency: Bangkok Showcase, Bangkok, Thailand
Creative Director: Chokchai Tupanyakanok
Art Director: Sakon Khanawuthikarn
Copywriter: Krittayot Opasstavorn, Supachai Limvutivong
Production House: Safe House Image
Photographer: Srimongkol Phachonkaew
Retoucher: Tochapon Thananatrajdee
Computer Artist: Pattarasak Sitthisroung
Published: January 2012